Keyword research is an important part of search engine optimization. It allows marketers to find the keywords users are searching for so that they can shape their campaigns accordingly. Without using a proper keyword research tool to find the right words, terms, and phrases that can be incorporated into the content of your landing pages, online stores, and blog posts, it will be the same as throwing darts aimlessly in a dark room. You may end up hitting the target, once in a while, but most darts would just land on the floor.
There are multiple aspects of search engine optimization that require the facilitation of a keyword research tool. They can reveal how many users are actively typing a search term into a search engine, help you generate keyword ideas, show how much competition you face to rank for a particular keyword or phrase, identify trends, and help you formulate an effective keyword strategy. In this article, we’ll mention some of the best keyword research tools out there that will help you optimize your online content and rank high on search engines.
This is a relatively new keyword research tool and you can easily download it as an extension on Google Chrome. Once you do that, every time you put in a search term, the tool generates results on the right side of the page. These results entail keyword ideas along with their search volume, pages that rank for that particular term or phrase that you have entered, the Cost per Click (CPC) for each term, and the traffic of pages ranked for that term or phrase, 1 through 10.
This tool delivers instant results as you use a search engine and is considered a highly efficient keyword research tool. You may need to work out some kinks as it is a new tool, but it is an easy and quick way to get content ideas.
SEMrush is a very popular keyword research tool that is used by SEO experts all around the world. This tool gives you access to 120 geographical databases, 20 billion keywords, and reports on competitive density, monthly search volume, and keyword difficulty.
SEMrush has some helpful organizing and sorting features, which enable SEO experts to list down keywords in the order of subgroups segmented based on topic. You can see semantically related keywords, keywords related by topic, or keywords similar by phrasing for a particular keyword on this platform.
Ahrefs Keyword Generator
This is one of the free SEO tools offered by Ahrefs. It has a dense database of 8 billion keywords from over 170 countries and gives you a list of the top 100 keyword ideas from that database for any particular term or phrase. For each searched term, the tool displays keyword difficulty rate, search volume, a list of questions about the search term, and how recently this result was updated.
You can use this tool to target less competitive phrases, isolate your search using the search or geographic location, and identify long-tail keywords.
Moz Keyword Explorer
This is a well-laid and attractive keyword research tool. With it, you can view organic difficulty, monthly volume, priority score, and organic click-through rate (CTR) of any particular search term or phrase.
The priority score collects the opportunity, volume, and difficulty to show in an easy-to-understand score for each term. The organic CTR represents the number of people who follow through and click on one of the results displayed for the term they typed in.
If you have ever sold something online, published content, or launched a website and have the working knowledge of digital marketing, you would know that you need to have a proper SEO strategy in place to attract the audience towards what you have built and keyword research would be a key part of that strategy.
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